Basic Advocacy Speech Structures
The purpose of an advocacy speech is to communicate passionately and clearly about a current, controversial subject that impacts your life and the lives of others. The content of the speech should carry social weight and should make us care and listen. It is also important for advocacy to be honest and full of integrity, rather than being delivered in a way that is purposefully inflammatory, emotionally manipulative, or unethical. You should always choose a topic that allows you to be fully committed to the ideas you are communicating.
Facilitators have the power to turn moments of angry conflict into moments where people can actually learn from one another. Even when people do not agree, the role of any facilitator is to promote thoughtful dialogue where diverse viewpoints can actually be heard and explored. Use this guide as a set of reminders for how you can improve conditions for self-advocacy and advocacy for others, creating spaces where diversity is valued. Note: These suggestions are intended as personal checkpoints rather than used as a formula. Feel free to add steps or skip suggestions that do not work for you or the situation you are in – make it your own!
Regardless of how you structure the speech, always include the following:
- Attention and Relevance – establish why the problem is relevant to your audience
- Need – use evidence to show that there is a broader societal need for a solution
- Satisfaction – show how you satisfy this need with a feasible, credible solution
- Visualization – use language and stories to help us visualize the positive results
- Action – outline the concrete steps that will/should be taken
Advocacy speeches are all about contrasts – comparing one undesirable reality with another more desirable reality. This involves communicating a problem and a solution. Your speech time is likely to be structured as one of the following examples (often interspersed with stories):
- Type 1: Problem-Solution
- Type 2: Problem-Failed Solution-Proposed Solution
- Type 3: Cause-Effect-Solution
Sometimes, the topic is something that personally hits home. Here is a specific example of how you might structure a speech to tell a story that advocates for your individual needs.
|Description||1.||One sentence describing what we need in the world and what you personally need to feel safe participating in the conversation.|
|2.||Describe the need and why it is important to you.|
|3.||Tell a story about when that need was not fulfilled, using details about yourself, what you went through, and how it made you feel.|
|4.||Describe an alternative reality and what you would have rather happened instead in that situation.|
|5.||Explain why this need is important in this particular context.|
|6.||Conclude by telling us what we should consider moving forward to best serve this need for you.|